/* cameronalford.com — editorial proof edition (Oct 2026)
   Layout language: Ramp (left-aligned editorial bands, white cards on warm paper, hairlines, no shadows, one accent).
   Brand: Cameron Alford guide. Off White canvas, Black ink, Lime as a fill only, Poppins. No dark sections. */

@font-face{font-family:'Poppins';font-weight:400;font-style:normal;font-display:swap;src:url(../fonts/Poppins-Regular.woff2) format('woff2')}
@font-face{font-family:'Poppins';font-weight:500;font-style:normal;font-display:swap;src:url(../fonts/Poppins-Medium.woff2) format('woff2')}
@font-face{font-family:'Poppins';font-weight:600;font-style:normal;font-display:swap;src:url(../fonts/Poppins-SemiBold.woff2) format('woff2')}

:root{
  /* brand guide colors */
  --color-off-white:#F9F9F4;
  --color-light-grey:#EBEBE3;
  --color-mid-grey:#D1D1CE;
  --color-slate:#53565A;
  --color-black:#101012;
  --color-lime:#DBFF00;        /* fills only on light, always with black text on top */
  --color-volt-core:#556B00;   /* the only lime allowed as text on light */
  --color-slate-blue:#5B8DB8;
  --color-white:#ffffff;
  /* working aliases (old names kept so every page keeps working) */
  --paper:var(--color-off-white); --card:var(--color-white); --wash:var(--color-light-grey);
  --ink:var(--color-black); --graphite:var(--color-slate); --line:var(--color-mid-grey);
  --sun:var(--color-lime); --mint:#CFDFEC; --blue:var(--color-slate-blue);
  --hairline:1px solid var(--line); --hairline-soft:1px solid var(--color-light-grey);
  --hl:var(--sun); /* lane highlighter: lime (home + brands), soft slate blue (businesses) */
  --lane-dot:var(--sun);
  --font:'Poppins',ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;
  /* type scale */
  --text-micro:11px; --text-caption:13px; --text-body-sm:15px; --text-body:16px; --text-subheading:20px;
  --text-heading-sm:24px; --text-heading:28px; --text-heading-lg:40px; --text-display:64px; --tracking-display:-0.03em;
  /* spacing, layout, radii */
  --page-max-width:1200px; --section-gap:64px; --card-padding:24px; --element-gap:16px;
  --radius-tags:9999px; --radius-cards:16px; --radius-images:12px; --radius-inputs:10px; --radius-buttons:9999px; --radius-chip:6px;
  --pad:clamp(20px,5vw,48px);
  --gutter:max(var(--pad),calc((100vw - var(--page-max-width)) / 2));
}
[data-lane="build"],.lane--build{--hl:var(--mint);--lane-dot:var(--blue)}
.lane--partner{--hl:var(--sun);--lane-dot:var(--sun)}

*{box-sizing:border-box}
[hidden]{display:none!important}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
html,body{overflow-x:clip}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-weight:400;font-size:var(--text-body);line-height:1.5;-webkit-font-smoothing:antialiased}
img,svg{max-width:100%;display:block}
figure,blockquote{margin:0}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer;color:inherit}
::selection{background:var(--sun);color:var(--ink)}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}

/* ---------- type ---------- */
h1,h2,h3{margin:0;font-weight:500;color:var(--ink);text-wrap:balance}
h1{font-size:clamp(2.5rem,5.4vw,var(--text-display));line-height:1.04;letter-spacing:var(--tracking-display)}
h2{font-size:clamp(2rem,4.2vw,48px);line-height:1.06;letter-spacing:var(--tracking-display)}
h3{font-size:var(--text-heading-sm);line-height:1.17;letter-spacing:-.02em}
.h-sub{font-size:var(--text-heading);font-weight:500;line-height:1.14;letter-spacing:-.02em}
h1 em,h2 em,h3 em,.hl{font-style:normal;background:linear-gradient(transparent 58%,var(--hl) 58%,var(--hl) 94%,transparent 94%);padding:0 .06em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
p{margin:0}
.lead{font-size:var(--text-subheading);color:var(--graphite);max-width:560px;line-height:1.4}
.muted{color:var(--graphite);font-size:var(--text-body-sm)}
.center{text-align:center;margin-inline:auto}
.label,.tick__l{font-size:var(--text-micro);font-weight:500;letter-spacing:.08em;text-transform:uppercase;color:var(--graphite);line-height:1.4}

/* ---------- layout: left-aligned editorial bands on one warm canvas ---------- */
.wrap{max-width:var(--page-max-width);margin:0 auto}
.section{padding:clamp(56px,8vw,112px) var(--pad);position:relative}
.head{display:flex;flex-direction:column;align-items:flex-start;text-align:left;gap:0;margin:0 0 clamp(32px,4vw,48px);max-width:820px}
.head .tag{margin-bottom:20px}
.head .lead{margin-top:16px}
.head .h-sub+.muted{margin-top:8px}
.sub{margin-top:var(--section-gap)}
.two{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;align-items:stretch}
.grid3{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,300px),1fr));gap:var(--element-gap)}
@media (max-width:820px){.two{grid-template-columns:minmax(0,1fr)}}

/* ---------- section label: small caps with a lime chip ---------- */
.tag{display:inline-flex;align-items:center;gap:10px;font-size:var(--text-micro);font-weight:500;letter-spacing:.08em;text-transform:uppercase;line-height:1.4;color:var(--graphite)}
.tag b{display:grid;place-items:center;min-width:22px;height:22px;padding:0 6px;border-radius:var(--radius-chip);background:var(--hl);color:var(--ink);font-weight:500;letter-spacing:0;font-size:12px}
.tag--plain::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--sun);border:1px solid var(--ink)}

/* ---------- pills ---------- */
.pill{display:inline-flex;align-items:center;gap:8px;border:var(--hairline);border-radius:var(--radius-tags);background:var(--card);padding:5px 12px;font-size:var(--text-caption);font-weight:500;line-height:1.4;color:var(--ink);white-space:nowrap}
.pill--sm{font-size:12px;padding:3px 10px}
.pill--lg{font-size:var(--text-body-sm);padding:9px 16px}
.pill--dark{background:var(--ink);color:var(--card);border-color:var(--ink)}
.pill--dark .x{opacity:.7;margin-left:2px}
.pill--hl{background:var(--hl);border-color:var(--ink)}
.pill--lane::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--lane-dot);border:1px solid var(--ink);flex:none}
.pill .dot,.tick .dot{width:8px;height:8px;border-radius:50%;background:var(--ink);flex:none}
.pill .dot--sun{background:var(--sun);border:1px solid var(--ink)}
.pill .dot--mint{background:var(--blue);border:1px solid var(--ink)}
.pill b{font-weight:500;font-size:var(--text-body)}
.pills{display:flex;flex-wrap:wrap;gap:8px}
.pills--center{justify-content:flex-start}
.is-live .dot{background:var(--sun);border:1px solid var(--ink);animation:pulse 2.4s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(183,214,0,.7)}70%{box-shadow:0 0 0 8px rgba(183,214,0,0)}100%{box-shadow:0 0 0 0 rgba(183,214,0,0)}}

/* ---------- buttons: one filled lime action, everything else outlined ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:44px;border-radius:var(--radius-buttons);padding:0 20px;font-size:var(--text-body-sm);font-weight:500;line-height:1.2;border:1px solid transparent;transition:background .3s ease-out,color .3s ease-out,border-color .3s ease-out;white-space:nowrap}
.btn--sun{background:var(--sun);color:var(--ink);border-color:var(--sun)}
.btn--sun:hover{border-color:var(--ink)}
.btn--mint{background:var(--mint);color:var(--ink);border-color:var(--mint)}
.btn--mint:hover{border-color:var(--ink)}
.btn--ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn--ghost:hover{background:var(--wash)}
.btn svg{width:18px;height:18px}
.btn.is-copied{border-color:var(--ink)}
.btns{display:flex;flex-wrap:wrap;gap:12px;justify-content:flex-start}

/* ---------- tap to open ---------- */
details.more{margin-top:4px}
details.more>summary{list-style:none;cursor:pointer;display:inline-flex;align-items:center;gap:8px;border:var(--hairline);border-radius:var(--radius-buttons);background:transparent;padding:4px 5px 4px 12px;font-size:var(--text-caption);font-weight:500;user-select:none;transition:background .3s ease-out,border-color .3s ease-out}
details.more>summary::-webkit-details-marker{display:none}
details.more>summary::after{content:"+";display:grid;place-items:center;width:20px;height:20px;border-radius:50%;background:var(--wash);font-size:14px;line-height:1;transition:transform .2s,background .2s}
details.more>summary:hover{background:var(--wash)}
details.more[open]>summary{border-color:var(--ink)}
details.more[open]>summary::after{transform:rotate(45deg);background:var(--hl)}
details.more .more__body{margin-top:12px;color:var(--graphite);font-size:var(--text-body-sm);line-height:1.6;text-align:left}
details.more .more__body p+p{margin-top:8px}
details.more[open] .more__body{animation:drop .2s ease}
@keyframes drop{from{opacity:0;transform:translateY(-4px)}to{opacity:1;transform:none}}

/* ---------- nav: sticky white bar with a hairline ---------- */
.nav{position:sticky;top:0;z-index:50;display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:62px;padding:10px var(--gutter);background:rgba(255,255,255,.88);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);border-bottom:var(--hairline)}
.nav__logo img{height:24px;width:auto}
.nav__links{display:flex;gap:4px}
.nav__links .pill{border-color:transparent;background:transparent;font-size:var(--text-body-sm);padding:8px 12px;transition:background .3s ease-out}
.nav__links .pill:hover{background:var(--wash)}
.nav__links .is-current{background:var(--wash)}
.nav .btn{min-height:38px;padding:0 16px;font-size:var(--text-caption)}
@media (max-width:760px){.nav__links{display:none}}

/* ---------- hero: left-aligned statement, visual on the right ---------- */
.hero{display:flex;flex-direction:column;align-items:flex-start;text-align:left;padding:clamp(40px,6vw,88px) var(--pad) clamp(48px,6vw,80px);max-width:calc(var(--page-max-width) + 2*var(--pad));margin:0 auto}
.hero h1{max-width:14ch}
.hero .tag{margin-bottom:24px}
.hero .lead{margin:20px 0 32px}
.hero .stats{margin-top:32px}
.avatar{width:72px;height:72px;border:var(--hairline);border-radius:var(--radius-images);overflow:hidden;background:var(--card);margin-bottom:24px}
.avatar img{width:100%;height:100%;object-fit:cover}
.lane-switch{display:inline-flex;gap:4px;padding:4px;border:var(--hairline);border-radius:var(--radius-tags);background:var(--card);margin-bottom:24px}
.lane-switch a{font-size:var(--text-caption);font-weight:500;padding:6px 14px;border-radius:var(--radius-tags);color:var(--graphite);transition:background .3s ease-out,color .3s ease-out}
.lane-switch a:hover{color:var(--ink)}
.lane-switch a.is-current{background:var(--hl);color:var(--ink)}
.hero--split{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(32px,5vw,72px);align-items:center}
.hero__text{display:flex;flex-direction:column;align-items:flex-start}
.hero__visual{position:relative;border:var(--hairline);border-radius:var(--radius-cards);background:var(--card);padding:10px;height:clamp(380px,44vw,560px)}
.hero__visual>img{width:100%;height:100%;object-fit:cover;object-position:50% 30%;border-radius:var(--radius-images)}
.panel{position:absolute;display:flex;flex-direction:column;gap:2px;background:var(--card);border:var(--hairline);border-radius:var(--radius-images);padding:14px 18px;min-width:168px}
.panel b{font-size:var(--text-heading-lg);font-weight:500;letter-spacing:var(--tracking-display);line-height:1.05;font-variant-numeric:tabular-nums}
.panel .label{display:flex;align-items:center;gap:8px}
.panel .label::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--sun);border:1px solid var(--ink)}
.panel--a{left:-20px;bottom:88px}
.panel--b{right:-20px;bottom:-20px}
@media (max-width:1280px){.panel--a{left:22px}.panel--b{right:22px;bottom:22px}}
@media (max-width:900px){.hero--split{grid-template-columns:1fr}.hero h1{max-width:none}.hero__visual{height:clamp(340px,90vw,520px)}}
@media (max-width:520px){.panel{min-width:0;padding:10px 14px}.panel b{font-size:var(--text-heading)}.panel--a{left:18px;bottom:auto;top:18px}.panel--b{right:18px;bottom:18px}}

/* ---------- channel cards: the assets, right under the headline ---------- */
.section--tight{padding-top:clamp(16px,2vw,32px)}
.chans{display:grid;grid-template-columns:1.55fr 1fr 1fr 1fr;gap:var(--element-gap)}
.chan{position:relative;overflow:hidden;display:flex;flex-direction:column;gap:10px;min-height:250px;background:var(--card);border:var(--hairline);border-radius:var(--radius-cards);padding:22px;transition:border-color .3s ease-out,transform .3s ease-out}
.chan>*{position:relative;z-index:1}
.chan::before{content:"";position:absolute;inset:0;z-index:0;background:radial-gradient(240px circle at var(--mx,50%) var(--my,0%),var(--sun),transparent 70%);opacity:0;transition:opacity .35s ease-out;pointer-events:none}
.chan::after{content:"";position:absolute;left:0;right:0;bottom:0;height:4px;background:var(--sun);transform:scaleX(0);transform-origin:left;transition:transform .45s cubic-bezier(.2,.7,.2,1);z-index:1}
.chan--main::after{transform:none}
.chan__top{display:flex;align-items:center;gap:12px}
.chan__icon{flex:none;width:40px;height:40px;border-radius:10px;background:var(--wash);display:grid;place-items:center;transition:background .3s ease-out}
.chan__icon svg{width:22px;height:22px}
.chan--main .chan__icon{background:var(--sun)}
.chan__name{display:flex;flex-direction:column;font-weight:500;line-height:1.25;min-width:0}
.chan__name small{font-size:12px;font-weight:400;color:var(--graphite);overflow:hidden;text-overflow:ellipsis}
.chan__go{margin-left:auto;flex:none;width:28px;height:28px;padding:7px;border-radius:var(--radius-chip);background:var(--wash);color:var(--ink);transition:background .3s ease-out,color .3s ease-out,transform .35s cubic-bezier(.2,.7,.2,1)}
.chan__big{margin-top:auto;font-size:clamp(2.5rem,4.2vw,56px);font-weight:500;letter-spacing:var(--tracking-display);line-height:1;font-variant-numeric:tabular-nums}
.chan__big b{font-weight:500}
.chan--main .chan__big{font-size:clamp(3.75rem,7.4vw,96px);line-height:.9}
/* the YouTube card's heartbeat: live total views, beating at the channel's real average pace */
.chan__pulse{position:relative;display:flex;align-items:center;gap:14px;margin-top:6px;padding:12px 14px;border:var(--hairline);border-radius:var(--radius-images);background:var(--paper)}
.chan__ecg{flex:none;width:76px;height:22px;color:var(--ink)}
.chan__ecg path{stroke-dasharray:100;stroke-dashoffset:0}
.is-beating .chan__ecg path{animation:ecg var(--beat,2s) linear infinite}
@keyframes ecg{0%{stroke-dashoffset:100}55%{stroke-dashoffset:0}100%{stroke-dashoffset:-100}}
.chan__views{display:flex;flex-direction:column;gap:2px;min-width:0}
.chan__views-n{font-size:clamp(1.6rem,3vw,42px);font-weight:500;letter-spacing:-.02em;line-height:1;font-variant-numeric:tabular-nums}
.chan__views-n b{font-weight:500}
.chan__views .label{display:flex;align-items:center;gap:6px}
.chan__views .label::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--sun);border:1px solid var(--ink);animation:pulse 2.4s infinite}
.chan__facts .pill[hidden]{display:none}
@media (prefers-reduced-motion:reduce){.is-beating .chan__ecg path,.chan__views .label::before{animation:none}}
/* the smaller channel cards: one more real number, and its slice of the monthly reach */
.chan__mini{display:flex;flex-direction:column;gap:3px;margin-top:6px;padding:12px 14px;border:var(--hairline);border-radius:var(--radius-images);background:var(--paper)}
.chan__mini-n{font-size:clamp(1.25rem,2vw,26px);font-weight:500;letter-spacing:-.02em;line-height:1;font-variant-numeric:tabular-nums}
.chan__mini-n b{font-weight:500}
.chan__share{display:block;height:6px;margin-top:8px;border-radius:9999px;background:var(--wash);overflow:hidden}
.chan__share i{display:block;height:100%;width:0;border-radius:9999px;background:var(--sun);border:1px solid var(--ink);transition:width 1.1s cubic-bezier(.2,.7,.2,1) .2s}
.chan__share-t{font-size:11px;color:var(--graphite)}
@media (prefers-reduced-motion:reduce){.chan__share i{transition:none}}
.chan__facts{display:flex;flex-wrap:wrap;gap:6px;margin-top:4px}
.chan__facts .pill b{font-size:inherit}
.chan__live b{font-variant-numeric:tabular-nums}
.chan__live .dot{width:8px;height:8px;border-radius:50%;background:var(--wash);border:1px solid var(--line);flex:none}
.chan__live.is-live .dot{background:var(--sun);border-color:var(--ink);animation:pulse 2.4s infinite}
.is-rolling [data-v],.is-rolling[data-v]{font-variant-numeric:tabular-nums}
a.chan:active{transform:scale(.99)}
@media (hover:hover){
  a.chan:hover{border-color:var(--ink);transform:translateY(-4px)}
  a.chan:hover::before{opacity:.5}
  a.chan:hover::after{transform:none}
  a.chan:hover .chan__icon{background:var(--sun)}
  a.chan:hover .chan__go{background:var(--ink);color:var(--sun);transform:translate(2px,-2px)}
}
.chans__sum{display:flex;flex-direction:column;align-items:center;gap:0}
.chans__bracket{align-self:stretch;height:26px;margin:0 12.5%;border:var(--hairline);border-top:0;border-radius:0 0 16px 16px}
.chans__stem{width:1px;height:20px;background:var(--line)}
.chans__sum details.more{margin-top:10px;display:flex;flex-direction:column;align-items:center}
.chans__sum .more__body{max-width:420px;text-align:center}
@media (max-width:980px){.chans{grid-template-columns:repeat(3,minmax(0,1fr))}.chan--main{grid-column:1 / -1;min-height:220px}.chans__bracket{margin:0 16%}}
@media (max-width:620px){.chans{grid-template-columns:1fr 1fr}.chan{min-height:0;padding:18px}.chan--main{grid-column:1 / -1}.chans>.chan:last-child{grid-column:1 / -1}.chan:not(.chan--main) .chan__go{display:none}.chan:not(.chan--main) .chan__top{gap:8px}.chan:not(.chan--main) .chan__icon{width:32px;height:32px;border-radius:8px}.chan:not(.chan--main) .chan__icon svg{width:18px;height:18px}.chan:not(.chan--main) .chan__name{font-size:15px}.chan__name small{white-space:nowrap}.chans__bracket{display:none}.chans__stem{height:16px}.chans__sum .pill{white-space:normal;text-align:left}}
@media (prefers-reduced-motion:reduce){.chan,.chan::before,.chan::after,.chan__go{transition:none}a.chan:hover{transform:none}}
.tcard__links{display:flex;flex-wrap:wrap;gap:6px;margin-top:8px}
.tcard__links a.pill{transition:background .3s ease-out,border-color .3s ease-out}
.tcard__links a.pill:hover{background:var(--sun);border-color:var(--ink)}

/* ---------- live counter strip: light band, hairlines top and bottom ---------- */
.ticker{background:var(--card);border-top:var(--hairline);border-bottom:var(--hairline);overflow:hidden}
.ticker__track{display:flex;width:max-content;animation:ticker 48s linear infinite}
.ticker:hover .ticker__track{animation-play-state:paused}
.ticker__set{display:flex;flex:none}
.tick{display:flex;align-items:center;gap:12px;padding:16px 28px;border-right:var(--hairline-soft);white-space:nowrap}
.tick b{font-size:var(--text-subheading);font-weight:500;letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.tick .dot{background:var(--sun);border:1px solid var(--ink)}
@keyframes ticker{to{transform:translateX(-50%)}}

/* ---------- cards ---------- */
.card{background:var(--card);border:var(--hairline);border-radius:var(--radius-cards);padding:var(--card-padding);display:flex;flex-direction:column;align-items:flex-start;gap:var(--element-gap)}
.card p{color:var(--graphite)}
.card__brand{height:32px;display:flex;align-items:center}
.card__brand--multi{gap:10px}
.card__brand--multi .plus{color:var(--graphite);font-size:var(--text-caption)}
.card__brand-name{font-size:var(--text-body-sm);font-weight:500;letter-spacing:-.01em;white-space:nowrap;margin-left:-2px}
.card__brand img{height:26px;width:auto;max-width:150px;object-fit:contain;filter:grayscale(1) contrast(1.15)}
.card__big{font-size:clamp(2.25rem,4vw,48px);font-weight:500;letter-spacing:var(--tracking-display);line-height:1.02;font-variant-numeric:tabular-nums}

/* ---------- tap cards: the whole card opens the story ---------- */
[data-cases]{align-items:start;row-gap:var(--element-gap);grid-template-columns:repeat(auto-fill,minmax(min(100%,300px),1fr))}
.card--tap{position:relative;overflow:hidden;cursor:pointer;user-select:none;-webkit-tap-highlight-color:transparent;transition:border-color .3s ease-out,transform .3s ease-out,background .3s ease-out}
.card--tap>*{position:relative;z-index:1}
.card--tap>.pill--lane{white-space:normal;max-width:100%;align-items:flex-start;border-radius:14px;text-align:left}
.card--tap>.pill--lane::before{margin-top:5px}
.card--tap::before{content:"";position:absolute;inset:0;z-index:0;background:radial-gradient(260px circle at var(--mx,50%) var(--my,0%),var(--hl),transparent 70%);opacity:0;transition:opacity .35s ease-out;pointer-events:none}
.card--tap::after{content:"";position:absolute;left:0;right:0;bottom:0;height:4px;background:var(--hl);transform:scaleX(0);transform-origin:left;transition:transform .45s cubic-bezier(.2,.7,.2,1);z-index:1}
.card--tap .card__brand img{transition:filter .3s ease-out}
.tap__cue{display:inline-flex;align-items:center;gap:8px;border:var(--hairline);border-radius:var(--radius-buttons);background:var(--card);padding:4px 5px 4px 12px;font-size:var(--text-caption);font-weight:500;transition:background .3s ease-out,border-color .3s ease-out,gap .3s ease-out}
.tap__cue i{font-style:normal;display:grid;place-items:center;width:20px;height:20px;border-radius:50%;background:var(--wash);font-size:14px;line-height:1;transition:transform .3s ease-out,background .3s ease-out}
.tap__opened{display:none}
.tap__body{display:grid;grid-template-rows:0fr;width:100%;margin-top:calc(-1 * var(--element-gap));transition:grid-template-rows .4s cubic-bezier(.2,.7,.2,1),margin-top .4s cubic-bezier(.2,.7,.2,1)}
.tap__body>div{overflow:hidden;min-height:0}
.tap__body p{color:var(--graphite);font-size:var(--text-body-sm);line-height:1.6;opacity:0;transform:translateY(-6px);transition:opacity .3s ease-out,transform .3s ease-out}
.card--tap.is-open{border-color:var(--ink)}
.card--tap.is-open::after{transform:none}
.card--tap.is-open .tap__body{grid-template-rows:1fr;margin-top:0}
.card--tap.is-open .tap__body p{opacity:1;transform:none;transition-delay:.12s}
.card--tap.is-open .tap__cue{border-color:var(--ink)}
.card--tap.is-open .tap__cue i{transform:rotate(45deg);background:var(--hl)}
.card--tap.is-open .tap__closed{display:none}
.card--tap.is-open .tap__opened{display:inline}
.card--tap:active{transform:scale(.99)}
@media (hover:hover){
  .card--tap:hover{border-color:var(--ink);transform:translateY(-3px)}
  .card--tap:hover::before{opacity:.55}
  .card--tap:hover::after{transform:none}
  .card--tap:hover .tap__cue{border-color:var(--ink);gap:12px}
  .card--tap:hover .tap__cue i{background:var(--hl)}
  .card--tap:not(.is-open):hover .tap__cue i{transform:rotate(90deg)}
  .card--tap:hover .card__brand img{filter:grayscale(1) contrast(1.4)}
}
/* feature card: full width, number + before/after chart + proof screenshot */
.card--feature{grid-column:1 / -1;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr) auto;gap:clamp(24px,4vw,56px);align-items:center;padding:clamp(24px,3.5vw,44px)}
.card--feature::before{background:radial-gradient(420px circle at var(--mx,20%) var(--my,0%),var(--hl),transparent 70%)}
.feat__main{display:flex;flex-direction:column;align-items:flex-start;gap:var(--element-gap);min-width:0}
.card--feature .card__big{font-size:clamp(4rem,9vw,112px);line-height:.9}
.card--feature .tap__body{margin-top:calc(-1 * var(--element-gap))}
.card--feature.is-open .tap__body{margin-top:0}
.grow{display:flex;flex-direction:column;gap:14px;min-width:0}
.grow__row{display:flex;flex-direction:column;gap:6px}
.grow__when{font-size:var(--text-caption);color:var(--graphite)}
.grow__track{display:flex;align-items:center;gap:12px}
.grow__track b{font-size:clamp(1.25rem,2.2vw,var(--text-heading));font-weight:500;letter-spacing:-.02em;font-variant-numeric:tabular-nums;white-space:nowrap}
.grow__bar{display:block;height:40px;border-radius:10px;flex:none;transform-origin:left}
.grow__bar--from{background:var(--wash);border:var(--hairline);min-width:10px}
.grow__bar.grow__bar--scaled{flex:none}
.card--feature .feat__main>.pill{white-space:normal}
.grow--groups{gap:18px}
.grow__group{display:flex;flex-direction:column;gap:10px}
.grow__group+.grow__group{border-top:var(--hairline-soft);padding-top:16px}
.grow__name{display:inline-flex;align-items:center;gap:8px;font-size:var(--text-body-sm);font-weight:500}
.grow__name i{width:10px;height:10px;border-radius:3px;border:1px solid var(--ink)}
.grow--groups .grow__bar{height:30px;border-radius:8px}
.grow--groups .grow__row{gap:4px}
.grow__bar--zero{min-width:0;width:3px!important;border:0;background:var(--line);border-radius:2px}
.grow__bar--to{flex:1;background:var(--hl);border:1px solid var(--ink);transform:scaleX(.02);transition:transform 1.1s cubic-bezier(.2,.7,.2,1) .25s}
.rv.is-in .grow__bar--to,.card--feature.is-open .grow__bar--to{transform:none}
.feat__shot{all:unset;position:relative;cursor:zoom-in;display:block;width:clamp(150px,15vw,200px);aspect-ratio:3/4.4;border:var(--hairline);border-radius:var(--radius-cards);overflow:hidden;background:var(--card);transform:rotate(2deg);transition:transform .35s cubic-bezier(.2,.7,.2,1),border-color .3s ease-out}
.feat__shot img{width:100%;height:100%;object-fit:cover;object-position:top}
.feat__shot .pill{position:absolute;left:10px;bottom:10px}
.feat__shot:hover{transform:rotate(0) scale(1.03);border-color:var(--ink)}
.feat__shot:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
@media (max-width:900px){.card--feature{grid-template-columns:1fr}.feat__shot{width:160px;transform:none}}
@media (prefers-reduced-motion:reduce){.grow__bar--to{transform:none;transition:none}.feat__shot{transition:none;transform:none}}
@media (prefers-reduced-motion:reduce){.card--tap,.card--tap::before,.card--tap::after,.tap__body,.tap__body p,.tap__cue i{transition:none}.card--tap:hover{transform:none}}

/* ---------- fork: your company → two ways ---------- */
.fork{display:flex;flex-direction:column;align-items:center}
.fork__stem{width:1px;height:32px;background:var(--line)}
.fork__bar{align-self:stretch;height:32px;margin:0 calc(25% - 6px);border:var(--hairline);border-bottom:0;border-radius:16px 16px 0 0;position:relative}
.fork__bar::before,.fork__bar::after{content:"";position:absolute;bottom:-4px;width:8px;height:8px;border-radius:50%;background:var(--ink)}
.fork__bar::before{left:-4.5px}.fork__bar::after{right:-4.5px}
.lanes{display:grid;grid-template-columns:1fr 1fr;gap:24px;width:100%;margin-top:4px}
.lane{text-align:left;padding:clamp(24px,3vw,36px)}
.lane h3{font-size:clamp(1.5rem,2.6vw,var(--text-heading-lg));line-height:1.05;letter-spacing:var(--tracking-display)}
@media (max-width:760px){.fork__bar{display:none}.fork__stem{height:24px}.lanes{grid-template-columns:1fr}}

/* ---------- the gap ---------- */
.gap{display:grid;grid-template-columns:1fr auto 1fr;align-items:center}
.gap .card{height:100%}
.gap__mid{position:relative;display:flex;justify-content:center;align-items:center;min-width:140px;padding:0 12px;align-self:stretch}
.gap__mid::before{content:"";position:absolute;left:0;right:0;top:50%;border-top:1px dashed var(--graphite)}
.gap__mid .pill{position:relative}
.gap--closed .gap__mid::before{border-top-style:solid}
.gap-why{display:flex;flex-direction:column;align-items:center}
.gap-why__stem{height:40px;border-left:1px dashed var(--graphite)}
@media (max-width:680px){.gap{grid-template-columns:1fr}.gap__mid{min-height:72px;min-width:0}.gap__mid::before{left:50%;right:auto;top:0;bottom:0;border-top:0;border-left:1px dashed var(--graphite)}}

/* ---------- chain: steps on a hairline ---------- */
.chain{--n:4;display:grid;grid-template-columns:repeat(var(--n),minmax(0,1fr));gap:16px;position:relative;list-style:none;padding:0;margin:0}
.chain::before{content:"";position:absolute;top:22px;left:22px;right:calc(100% / var(--n) - 22px);height:1px;background:var(--line)}
.chain__node{position:relative;display:flex;flex-direction:column;align-items:flex-start;text-align:left;gap:12px}
.chain__dot{position:relative;z-index:1;width:44px;height:44px;border-radius:var(--radius-images);background:var(--card);border:var(--hairline);display:grid;place-items:center;font-weight:500;font-size:var(--text-body-sm)}
.chain__node--hi .chain__dot{background:var(--hl);border-color:var(--ink)}
.chain__sub{font-size:var(--text-body-sm);color:var(--graphite);max-width:26ch;line-height:1.45}
.chain__big{font-size:var(--text-heading);font-weight:500;letter-spacing:-.02em;line-height:1}
@media (max-width:760px){
  .chain{grid-template-columns:1fr;gap:20px}
  .chain::before{top:22px;bottom:22px;left:22px;right:auto;width:1px;height:auto}
  .chain__node{display:grid;grid-template-columns:44px 1fr;column-gap:16px;row-gap:6px;align-items:center;justify-items:start}
  .chain__node>*:not(.chain__dot){grid-column:2}
  .chain__dot{grid-row:1 / span 3;align-self:start}
}

/* ---------- two words (inside a card) ---------- */
.words{display:flex;flex-direction:column;align-items:center;gap:0;width:100%;justify-content:center;flex:1}
.word{display:flex;flex-direction:column;align-items:center;gap:12px}
.word .pill{font-size:clamp(1.5rem,3vw,2.25rem);padding:8px 26px;letter-spacing:-.02em}
.words__link{width:1px;height:40px;background:var(--line);position:relative;margin:12px 0}
.words__link span{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:26px;height:26px;border-radius:50%;border:var(--hairline);background:var(--card);display:grid;place-items:center;font-weight:500}

.words-card{padding:clamp(24px,4vw,48px);gap:28px}
.words--row{flex-direction:row;align-items:flex-start;justify-content:flex-start;flex-wrap:wrap;gap:0}
.words--row .word{align-items:flex-start;max-width:340px}
.words--row .words__link{width:clamp(32px,6vw,88px);height:1px;margin:28px 12px 0}
@media (max-width:680px){.words--row{flex-direction:column}.words--row .words__link{width:1px;height:32px;margin:12px 0 12px 28px}}

.two .words-card{padding:clamp(24px,3vw,36px)}
.two .words--row{flex-direction:column;align-items:flex-start}
.two .words--row .words__link{width:1px;height:28px;margin:10px 0 10px 28px}
.store-card{padding:clamp(24px,3vw,36px);gap:14px;justify-content:center}
.store-card h3{font-size:var(--text-heading)}
.store-card .card__big{font-size:clamp(3.25rem,6.5vw,88px);line-height:.95}
.store-card p{font-size:var(--text-subheading);color:var(--ink);line-height:1.35;max-width:36ch}
.store-card .pill{white-space:normal}
.store-card__cs{padding-left:5px;transition:background .3s ease-out,border-color .3s ease-out}
.store-card__cs img{width:18px;height:18px;flex:none}
.store-card__cs svg{flex:none}
.store-card__cs:hover{background:var(--sun);border-color:var(--ink)}

.rules-card{padding:clamp(24px,3vw,36px);gap:16px}
.rules{display:flex;flex-direction:column;gap:10px;width:100%}
.rules .principle{background:var(--paper)}
.rules-card a.pill{transition:background .3s ease-out,border-color .3s ease-out}
.rules-card a.pill:hover{background:var(--sun);border-color:var(--ink)}
#think{scroll-margin-top:70px}

/* ---------- image frame ---------- */
.frame{border:var(--hairline);border-radius:var(--radius-cards);overflow:hidden;position:relative;background:var(--card)}
.frame img{width:100%;height:100%;object-fit:cover}
.frame .pill{position:absolute;left:16px;bottom:16px}
.frame--photo{height:clamp(360px,42vw,520px)}

/* ---------- logo grid: hairline cells, monochrome marks ---------- */
.logos{display:flex;flex-wrap:wrap;--cols:6;padding:0 1px 1px 0}
.logos .logo-pill{flex:0 0 calc(100% / var(--cols));display:flex;align-items:center;justify-content:center;height:104px;margin:0 -1px -1px 0;border:var(--hairline);background:var(--card);padding:0 16px;text-align:center;transition:background .3s ease-out}
.logos .logo-pill:hover{background:var(--paper)}
.logos .logo-pill img{height:26px;width:auto;max-width:120px;object-fit:contain;filter:grayscale(1) contrast(1.2)}
.logos .logo-pill--tall img{height:34px}
.logos .logo-pill--text{font-size:var(--text-body-sm);font-weight:500;line-height:1.2;color:var(--ink)}
/* cells: glow follows the pointer, the logo lifts, the name and an arrow appear */
.logos .logo-pill--cell{position:relative;overflow:hidden;flex-direction:column;transition:background .3s ease-out,border-color .3s ease-out}
.logos .logo-pill--cell::before{content:"";position:absolute;inset:0;background:radial-gradient(150px circle at var(--mx,50%) var(--my,50%),var(--sun),transparent 72%);opacity:0;transition:opacity .35s ease-out;pointer-events:none}
.logos .logo-pill--cell>*{position:relative}
.logos .logo-pill--cell img,.logos .logo-pill--cell>.logo-pill--text{transition:transform .35s cubic-bezier(.2,.7,.2,1),filter .3s ease-out}
.logo-pill__name{position:absolute!important;left:8px;right:8px;bottom:9px;font-size:10px;font-weight:500;letter-spacing:.08em;text-transform:uppercase;line-height:1.2;color:var(--ink);white-space:nowrap;overflow:hidden;text-overflow:ellipsis;opacity:0;transform:translateY(6px);transition:opacity .3s ease-out,transform .35s cubic-bezier(.2,.7,.2,1);pointer-events:none}
.logo-pill__name b{font-weight:500;background:var(--ink);color:var(--sun);padding:2px 5px;border-radius:4px;text-transform:none;letter-spacing:.02em}
.logo-pill__name--code{display:flex;flex-direction:column;align-items:center;gap:4px;bottom:8px;white-space:normal;text-transform:none;letter-spacing:0;font-size:11px;overflow:visible}
.logo-pill__name--code>span{white-space:nowrap}
.logo-pill__go{position:absolute!important;top:10px;right:10px;width:22px;height:22px;padding:5px;border-radius:var(--radius-chip);background:var(--ink);color:var(--sun);opacity:0;transform:translate(-6px,6px);transition:opacity .3s ease-out,transform .35s cubic-bezier(.2,.7,.2,1)}
.logos .logo-pill--link{cursor:pointer;-webkit-tap-highlight-color:transparent}
.logos .logo-pill--link:active{background:var(--sun)}
.logos .logo-pill--link:active img{transform:translateY(-9px) scale(.94)}
.logos .logo-pill--link:focus-visible{z-index:3;outline-offset:-3px}
@media (hover:hover){
  .logos .logo-pill--cell:hover{z-index:2;border-color:var(--ink);background:var(--card)}
  .logos .logo-pill--cell:hover::before{opacity:.6}
  .logos .logo-pill--cell:hover img,.logos .logo-pill--cell:hover>.logo-pill--text{transform:translateY(-11px);filter:grayscale(1) contrast(1.4)}
  .logos .logo-pill--cell:hover .logo-pill__name{opacity:1;transform:none}
  .logos .logo-pill--code:hover img{transform:translateY(-19px) scale(.9)}
  .logos .logo-pill--link:hover .logo-pill__go{opacity:1;transform:none}
}
/* the open cell at the end of the grid */
.logo-next{flex:1 0 calc(100% / var(--cols));display:flex;align-items:center;justify-content:center;gap:10px;height:104px;margin:0 -1px -1px 0;border:var(--hairline);background:var(--sun);font-size:var(--text-body-sm);font-weight:500;transition:border-color .3s ease-out,gap .3s cubic-bezier(.2,.7,.2,1);position:relative}
.logo-next svg{width:18px;height:18px;transition:transform .3s cubic-bezier(.2,.7,.2,1)}
.logo-next:hover{border-color:var(--ink);gap:16px;z-index:2}
.logo-next:active svg{transform:translateX(6px)}
@media (max-width:980px){.logos{--cols:4}}
@media (max-width:620px){.logos{--cols:3}.logos .logo-pill,.logo-next{height:80px}.logos .logo-pill{padding:0 10px}.logos .logo-pill img{height:20px;max-width:84px}.logos .logo-pill--tall img{height:26px}.logos .logo-pill--text{font-size:12px}}

/* ---------- number cards ---------- */
.nums{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,220px),1fr));gap:var(--element-gap)}
.num{background:var(--card);border:var(--hairline);border-radius:var(--radius-cards);padding:24px;display:flex;flex-direction:column;align-items:flex-start;gap:12px}
.num__v{font-size:clamp(2.25rem,4vw,48px);font-weight:500;letter-spacing:var(--tracking-display);line-height:1.02;font-variant-numeric:tabular-nums}

/* ---------- brands ↔ themes: connecting lines ---------- */
.links{position:relative;display:grid;grid-template-columns:minmax(0,.85fr) minmax(60px,1fr) minmax(0,1.15fr);align-items:center}
.links__col{position:relative;z-index:2;display:flex;flex-direction:column;gap:10px}
.links__col--l{grid-column:1;align-items:flex-start}
.links__col--r{grid-column:3;align-items:stretch;gap:12px}
.links__svg{position:absolute;inset:0;width:100%;height:100%;z-index:1;pointer-events:none;overflow:visible}
.links__svg path{fill:none;stroke:var(--line);stroke-width:1;opacity:1;transition:opacity .2s,stroke .2s,stroke-width .2s}
.links__svg circle{fill:var(--ink)}
.links.is-hover .links__svg path{opacity:.25}
.links.is-hover .links__svg path.on{opacity:1;stroke:var(--ink);stroke-width:1.5}
.links .logo-pill{display:inline-flex;align-items:center;gap:8px;height:48px;padding:0 18px;border:var(--hairline);border-radius:var(--radius-images);background:var(--card);transition:opacity .2s,background .2s,border-color .2s}
.links .logo-pill img{height:22px;width:auto;max-width:120px;object-fit:contain;filter:grayscale(1) contrast(1.2)}
.links .logo-pill--tall img{height:28px}
.links .logo-pill--text,.links .logo-pill>.logo-pill--text{font-size:var(--text-caption);font-weight:500}
.links.is-hover .logo-pill:not(.on){opacity:.35}
.links .logo-pill.on{background:var(--hl);border-color:var(--ink)}
.theme{border:var(--hairline);border-radius:var(--radius-cards);padding:16px 20px;display:grid;grid-template-columns:auto 1fr;gap:2px 16px;align-items:center;background:var(--card);transition:opacity .2s,border-color .2s}
.links.is-hover .theme:not(.on){opacity:.35}
.theme.on{border-color:var(--ink)}
.theme__n{grid-row:1 / span 2;width:44px;height:44px;border-radius:var(--radius-images);background:var(--sun);display:grid;place-items:center;font-weight:500;font-size:var(--text-subheading);line-height:1}
.theme strong{font-size:18px;font-weight:500;line-height:1.25;letter-spacing:-.01em}
.theme__said{font-size:var(--text-caption);color:var(--graphite)}
.theme details{grid-column:1 / -1;margin-top:8px}
.theme__who{grid-column:1 / -1;display:none;flex-wrap:wrap;gap:6px;margin-top:12px}
@media (max-width:820px){
  .links{grid-template-columns:1fr}
  .links__col--l,.links__svg{display:none}
  .links__col--r{grid-column:1}
  .theme__who{display:flex}
}

/* ---------- testimonials, partners, receipts, videos ---------- */
.masonry{columns:3 300px;column-gap:var(--element-gap)}
.masonry>*{break-inside:avoid;margin-bottom:var(--element-gap)}
.tcard__pull{font-size:18px;font-weight:400;line-height:1.45;color:var(--ink)}
.tcard figcaption{display:flex;flex-direction:column;gap:2px;font-size:var(--text-caption);color:var(--graphite);width:100%;border-top:var(--hairline-soft);padding-top:14px}
.tcard figcaption strong{color:var(--ink);font-weight:500;font-size:var(--text-body-sm)}
.tcard .vid{width:min(100%,300px);aspect-ratio:9/16;border:var(--hairline);border-radius:var(--radius-images);overflow:hidden;background:var(--wash);align-self:center}
.tcard .vid video{width:100%;height:100%;object-fit:cover}
/* quote wall: one even grid, the video is the tall card */
.twall{columns:3;column-gap:var(--element-gap)}
.twall>*{break-inside:avoid;margin-bottom:var(--element-gap)}
.twall .tcard{position:relative;gap:14px;transition:border-color .3s ease-out}
.twall .tcard:not(.tcard--video)::after{content:"\201C";position:absolute;top:20px;right:20px;width:34px;height:34px;border-radius:var(--radius-chip);background:var(--sun);display:grid;place-items:center;font-size:26px;font-weight:500;line-height:1;padding-top:10px}
.twall .card__brand{height:34px;padding-right:44px}
.twall .tcard__pull{font-size:19px;font-weight:500;line-height:1.35;letter-spacing:-.01em}
.twall .tcard--video{padding:12px;gap:0}
.twall .tcard--video .vid{width:100%;aspect-ratio:4/5;align-self:stretch;border-radius:var(--radius-images)}
.twall .tcard--video .tcard__pull{padding:18px 12px 14px;font-size:22px}
.twall .tcard--video figcaption{margin:0 12px;width:auto}
.twall .tcard--video details.more{margin:12px 12px 10px}
@media (hover:hover){.twall .tcard:hover{border-color:var(--ink)}}
@media (max-width:980px){.twall{columns:2}}
@media (max-width:640px){.twall{columns:1}}
/* landscape video testimonials */
.tcard--wide .vid{width:100%;aspect-ratio:16/9;align-self:stretch}
.twall .tcard--video.tcard--wide .vid{aspect-ratio:16/9}
/* race number plates on the 100 Method steps */
.principle>summary .n{width:40px;height:30px;border:1.5px solid var(--ink);border-radius:6px 6px 9px 9px;background:var(--card);transform:skewX(-9deg);font-size:15px;font-weight:500;letter-spacing:-.02em}
@media (prefers-reduced-motion:reduce){.twall .tcard{transition:none}}
/* quote row: side-scrolling cards */
.trow{display:grid;grid-auto-flow:column;grid-auto-columns:minmax(300px,380px);gap:var(--element-gap);overflow-x:auto;scroll-snap-type:x mandatory;padding:2px var(--gutter) 16px;margin:0 calc(-1 * var(--gutter));scrollbar-width:thin;scrollbar-color:var(--line) transparent;align-items:start}
.trow>*{scroll-snap-align:start;scroll-margin-left:var(--gutter)}
.trow .tcard .vid{width:170px;align-self:flex-start}
.metrics{display:flex;flex-wrap:wrap;gap:24px;width:100%;border-top:var(--hairline-soft);padding-top:16px}
.metric{display:flex;flex-direction:column;gap:2px}
.metric b{font-size:clamp(1.75rem,3vw,40px);font-weight:500;letter-spacing:var(--tracking-display);line-height:1.05}
.metric span{font-size:var(--text-caption);color:var(--graphite)}
.pcard__logos{display:flex;align-items:center;gap:14px;height:44px}
.pcard__logos img{height:34px;width:auto;max-width:150px;object-fit:contain;filter:grayscale(1) contrast(1.2)}
.pcard__logos .plus{color:var(--graphite)}
.rcard{padding:12px;gap:12px}
.rcard__img{all:unset;cursor:zoom-in;display:block;width:100%;border:var(--hairline);border-radius:var(--radius-images);overflow:hidden;background:var(--card)}
.rcard__img:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.rcard__img img{width:100%;height:auto;display:block}
.rcard figcaption{font-size:var(--text-body-sm);color:var(--graphite);line-height:1.5;padding:0 4px 4px}
.vrow{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,180px),1fr));gap:var(--element-gap);margin-bottom:var(--element-gap)}
.vcard{background:var(--card);border:var(--hairline);border-radius:var(--radius-cards);padding:20px;display:flex;flex-direction:column;align-items:flex-start;gap:8px}
.vcard b{font-size:clamp(1.75rem,3vw,40px);font-weight:500;letter-spacing:var(--tracking-display);line-height:1.05}
.vcard p{font-size:var(--text-caption);color:var(--graphite);line-height:1.4}

/* ---------- principles ---------- */
.principles{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,320px),1fr));gap:var(--element-gap)}
.principle{background:var(--card);border:var(--hairline);border-radius:var(--radius-cards)}
.principle>summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:14px;padding:18px 20px;font-size:var(--text-body);font-weight:500;line-height:1.3}
.principle>summary::-webkit-details-marker{display:none}
.principle>summary .n{flex:none;width:30px;height:30px;border-radius:var(--radius-chip);background:var(--wash);display:grid;place-items:center;font-size:var(--text-caption)}
.principle>summary::after{content:"+";margin-left:auto;flex:none;width:26px;height:26px;border-radius:50%;background:var(--wash);display:grid;place-items:center;transition:transform .2s,background .2s}
.principle[open]>summary .n{background:var(--hl)}
.principle[open]>summary::after{transform:rotate(45deg);background:var(--hl)}
.principle p{padding:0 20px 20px 64px;color:var(--graphite);font-size:var(--text-body-sm)}

/* ---------- big quote ---------- */
.bigquote{display:flex;flex-direction:column;align-items:flex-start;text-align:left;gap:24px;max-width:960px}
.bigquote img{height:30px;width:auto;filter:grayscale(1)}
.bigquote blockquote{font-size:clamp(1.6rem,3.2vw,var(--text-heading-lg));font-weight:500;letter-spacing:-.02em;line-height:1.2;text-wrap:balance}
.bigquote figcaption{font-size:var(--text-body-sm);color:var(--graphite)}
.bigquote figcaption strong{display:block;color:var(--ink);font-weight:500}

/* ---------- stakes ---------- */
.stakes{display:flex;flex-direction:column;align-items:flex-start;text-align:left;gap:24px}
.stakes p{font-size:var(--text-heading);font-weight:500;line-height:1.25;letter-spacing:-.02em;max-width:26ch}

/* ---------- CTA block ---------- */
.cta{display:flex;flex-direction:column;align-items:flex-start;text-align:left}
.aligned{display:flex;align-items:center;justify-content:flex-start;flex-wrap:wrap;margin-bottom:32px}
.aligned__line{width:clamp(28px,7vw,88px);height:1px;background:var(--line)}
.cta .lead{margin:16px 0 28px}
.cta--split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,5vw,64px);align-items:center}
.cta__main{display:flex;flex-direction:column;align-items:flex-start;min-width:0}
.cta__side{padding:clamp(20px,2.5vw,32px)}
.cta__side .prompts{border-top:0;padding-top:0}
@media (max-width:900px){.cta--split{grid-template-columns:minmax(0,1fr)}}
@media (min-width:901px){.cta--split h2 em{white-space:nowrap}}
.cta__email{display:inline-flex;align-items:center;gap:12px;flex-wrap:wrap;justify-content:flex-start;font-size:var(--text-subheading);font-weight:500;margin:24px 0 0;word-break:break-all}

/* ---------- two ways: check lists, lane buttons, ask cards ---------- */
.checks{list-style:none;margin:0;padding:16px 0 0;display:flex;flex-direction:column;gap:10px;width:100%;border-top:var(--hairline-soft)}
.checks li{display:flex;align-items:center;gap:12px;font-size:var(--text-body-sm);font-weight:500}
.checks li::before{content:"\2713";flex:none;width:22px;height:22px;border-radius:var(--radius-chip);background:var(--hl);display:grid;place-items:center;font-size:12px;line-height:1}
.lane__btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:auto;padding-top:8px}
.lane .lane__btns .btn{margin-top:0}
.rowhead{display:flex;align-items:center;gap:16px;margin-bottom:20px}
.rowhead__line{flex:1;height:1px;background:var(--line)}
.rowhead a.pill:hover{background:var(--wash)}
.rowhead a.pill svg{width:14px;height:14px}
.askbar{background:var(--wash);border-radius:var(--radius-images);padding:24px 28px;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
.askbar div{display:flex;flex-direction:column;gap:4px}
.askbar strong{font-size:var(--text-heading-sm);font-weight:500;letter-spacing:-.02em}
.askbar span{color:var(--graphite);font-size:var(--text-body-sm)}
.askbar .btn{background:var(--card)}
.askbar .btn:hover{background:var(--paper)}
.askbar .btn.is-copied{background:var(--sun);border-color:var(--ink)}
.askbar b{font-weight:500;color:var(--ink)}
.asks{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--element-gap);width:100%;text-align:left}
.asks .card{gap:20px}
.asks .card .btn{margin-top:auto}
@media (max-width:680px){.asks{grid-template-columns:1fr}}
/* starter questions: tap one, a ready-to-send note is copied */
.prompts{display:flex;flex-direction:column;gap:10px;width:100%;border-top:var(--hairline-soft);padding-top:16px}
.prompts__list{display:flex;flex-direction:column;gap:8px}
.prompt{display:flex;align-items:center;justify-content:space-between;gap:12px;width:100%;text-align:left;border:var(--hairline);border-radius:var(--radius-images);background:var(--paper);padding:11px 12px 11px 16px;font-size:var(--text-body-sm);font-weight:500;line-height:1.3;transition:background .3s ease-out,border-color .3s ease-out,transform .3s cubic-bezier(.2,.7,.2,1)}
.prompt i{flex:none;font-style:normal;display:grid;place-items:center;width:24px;height:24px;border-radius:50%;background:var(--wash);font-size:15px;line-height:1;transition:background .3s ease-out,transform .3s ease-out}
.prompt:hover{border-color:var(--ink);background:var(--card);transform:translateX(4px)}
.prompt:hover i{background:var(--hl);transform:rotate(90deg)}
.prompt.is-copied{background:var(--hl);border-color:var(--ink)}
.prompt.is-copied i{background:var(--card);transform:rotate(45deg)}
.prompts__to{font-size:var(--text-caption);color:var(--graphite)}
.prompts__to b{display:block;font-weight:500;color:var(--ink);overflow-wrap:anywhere}
.prompts--wide{max-width:560px;margin-top:28px}
@media (min-width:821px){[data-prompts="ways"]{max-width:none}[data-prompts="ways"] .prompts__list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr))}}
.asks{align-items:start}
@media (prefers-reduced-motion:reduce){.prompt,.prompt i{transition:none}.prompt:hover{transform:none}}
.copy{display:inline-flex;align-items:center;gap:6px;border:var(--hairline);border-radius:var(--radius-buttons);background:var(--card);padding:5px 12px;font-size:var(--text-caption);font-weight:500;word-break:normal;transition:background .3s ease-out}
.copy:hover{background:var(--wash)}
.copy svg{width:14px;height:14px}
.ul{text-decoration:underline;text-underline-offset:3px;color:var(--ink)}
@media (max-width:520px){.lane__btns .btn,.asks .btn,.askbar .btn{width:100%}}

/* ---------- footer ---------- */
.footer{border-top:var(--hairline);padding:24px var(--gutter);display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px;font-size:var(--text-caption);color:var(--graphite);background:var(--card)}
.footer img{height:22px;width:auto}
.footer__brand{display:inline-flex;align-items:center;gap:14px;flex-wrap:wrap}
.footer__brand span{color:var(--ink);font-weight:500}
.footer nav{display:flex;gap:8px}
.footer nav a:hover{background:var(--wash)}

/* ---------- toast + zoom ---------- */
.toast{position:fixed;left:50%;bottom:28px;transform:translate(-50%,16px);background:var(--ink);color:var(--card);font-weight:500;font-size:var(--text-body-sm);padding:12px 20px;border-radius:var(--radius-buttons);opacity:0;pointer-events:none;transition:opacity .2s,transform .2s;z-index:100}
.toast.is-on{opacity:1;transform:translate(-50%,0)}
.zoom{position:fixed;inset:0;z-index:200;background:rgba(249,249,244,.96);display:grid;place-items:center;padding:clamp(16px,4vw,48px);cursor:zoom-out}
.zoom img{max-width:100%;max-height:100%;width:auto;height:auto;object-fit:contain;border:var(--hairline);border-radius:var(--radius-images)}
.zoom__close{position:absolute;top:16px;right:16px;width:44px;height:44px;border-radius:50%;border:var(--hairline);background:var(--card);font-size:22px;line-height:1}

/* ---------- reveal ---------- */
.rv{opacity:0;transform:translateY(12px);transition:opacity .6s ease,transform .6s ease}
.rv.is-in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.rv{opacity:1;transform:none;transition:none}html{scroll-behavior:auto}details.more[open] .more__body{animation:none}.is-live .dot{animation:none}.logos .logo-pill--cell img,.logo-pill__name,.logo-pill__go{transition:none}.ticker__track{animation:none}.ticker{overflow-x:auto}}